![]() ![]() ![]() Engagement NFTs reward members of the community Traffic Think Tank, an online learning community for SEO professionals, awards the members NFTs based on the merit within the community based on their engagement levels.Anyone can sell their NFT to another GaryVee fan in case they want to earn profits from the NFT value increase. All those who purchase Gary’s NFTs get access to exclusive utilities, green room access to all his public keynote appearances, a 40-minute podcast with Gary himself, or getting a chance to attend an hour-long virtual hangout with a Q&A session. Access NFTs provide the holders with exclusive access to certain events or meetups.Ī great example of this could be Gary Vaynerchuk, the CEO of VaynerMedia, aka Gary Vee, selling NFTs of his drawings – the collection titled VeeFriends – to his online community.NFTs can be used to provide various kinds of utilities: ![]() By providing such benefits to the top customers or members, a business can boost customer loyalty. NFTs are being valued and used beyond their ‘intrinsic worth’ to reward the holders with exclusive benefits and utilities. NFT Marketing: Exclusive Perks and Utilities for Members and Fans Currently, Twitter and Discord are the two most popular platforms where NFT communities thrive. NFTs and marketing both require communities – for driving up the value in the case of NFTs andĪs an audience for marketing campaigns. Whenever people share interests, communities are bound to spring up around them. Who can forget the Bored Ape Mania – Eminem and Dave Chapelle buying six-figure worth Bored Ape NFTs! (Re)building Communities The list of celebrities in the NFT league is endless. Businesses need to build a hype machine around their NFT launch to gain as much community attention as possible.Ī glimpse of it we have already seen with big MNCs like Microsoft, Adidas, Nike, Coca-Cola, Budweiser minting their NFT collections and auctioning them off as a part of their marketing campaigns, while top fashion brands like Gucci and Louis Vuitton created a movie and a game, and RTFKT sold NFTs of its virtual sneakers. Minting an NFT is a simple task, but integrating that flawlessly with the marketing campaign makes or breaks the success of the campaign. Here are a few use cases that NFTs can be put to in Marketing:īig brands are massively using this NFT-based marketing tool to create nostalgia around their brands and add that exclusivity factor to attract new customers and enhance the brand loyalty of the existing customers. From branding to royalties to affiliate programs to exclusive benefits – NFTs can be put to some brilliant use cases in marketing any product. Marketing is people-driven and people-centric, and so are NFTs – the community is the leading factor determining the worth of an NFT. Every hand from which the NFT has been passed, its transaction is chronologically recorded on the decentralized ledger. NFTs live on a blockchain wherein the ownership deed is stored in a tamper-proof smart contract. You could make a million copies of a particular NFT, but the value of the original NFT would remain unaffected just like the Monalisa Portrait or the Eiffel Tower – the original doesn’t lose its worth despite being replicated infinite times. NFTs are unique tokens establishing the ownership and provenance of the tokenized art or asset. The non-fungibility aspect of NFTs accords them a unique identity and makes them a coveted asset whose ‘ownership’ is akin to a status symbol to a member within a like-minded community. But what makes NFTs such a cult in the blockchain space and beyond? The market, despite being in its nascence, is garnering huge interest from global corporate giants, celebrities, entrepreneurs, and the masses alike. It is certain, as the crypto market consolidates further, more money will flow into the NFT market, driving in key growth drivers to push the NFT market further up. ![]()
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